Copywriting is a job that offers both financial and professional satisfaction. Linc Bartlette offers some essential information about this profession whether you want to start copywriting or you are just interested in knowing more about this field.
Basic ideas from the book
1. In the past there was a certain style of addressing the customer. A formal style. A conversational style is currently used.
2. A good copywriter believes in the product he is promoting.
3. In copywriting you not only describe a product but also make the customer understand that he needs that product as soon as possible.
4. The purpose of a copywriting text is to make a sale.
5. The text should be as simple as possible. This will make it easy for as many potential customers to understand.
6. The copywriter must write with the reader in mind.
7. Whether it’s copywriting or regular writing, it’s very important if you want to improve your skills, to read a lot in all areas.
“Reading is the best tool for people who want to make their living in the land of writing of any kind, including copywriting.”
8. In copywriting it is very important to stay simple and technical.
9. In copywriting you have to learn to write a certain number of words.
10. The text must have a purpose – conversion.
11. You need to learn how to edit your own text.
12. Do not hand the text on the day you finish it. Leave it in the drawer and review it the next day!
13. A good copywriter has the ability to convert readers into customers.
14. In order to be understood by the audience, you need to understand it.
15. It is important to learn to speak well and you do this by enriching your vocabulary and knowledge by reading.
16. Be authentic and do a lot of research.
17. Not intentional or unintentional plagiarism.
18. Rest well at night and be organized.
Copywriting text types are:
–Plain (this is the basis of copywriting and is simple, unobtrusive)
–Storytelling (people like to listen to different stories in which to find similarities)
–Conversational (the language is simple and compares to the conversation between a seller and a customer)
–Imaginative (the kind of text that starts with “close your eyes and imagine”) -Long (it’s like answering all the questions of a prospective customer)
–Killer Poet (uses poetry to sell)
–Directly from the CEO (the idea behind this guy is to remove the distance between creator and client)
–Frank (this kind of text starts with imperfections and create trust through honesty)
–Superlative (this kind of text presents the extraordinary features of the product and involves testimonials, research, and statistics)
–Rejection (this kind of text excludes a certain type of customers thus making the reader more interested)
In the end
It is a book about copywriting but not only, written in English, in a simple and concise language, easy to assimilate. This book is dedicated to those who want to know more about copywriting but also to those interested in making a career in the field, offering useful tips.
It can also be useful for novices who want to sell through their writings. So I can say that it is also useful for those who write on a blog and who want to promote products or services.
There are differences between copywriting and content writing and the book explains this very well. Basically, copywriting is about selling and getting leads. Content writing is to bring visitors and educate.